Sunday, January 20, 2008

Why squander money for inattention?

Being my first post on this series, I would straight away bring out my views about an issue that has persistently
been bothering me and more so whenever I happen to be around any gas or petrol station. Why do these Oil Majors like IOC, BP,HP, Reliance.... have to simply spend so extravagantly on their advertisement and brand building ?? Turn on your TV and you invariably end up noticing the big shot celebs endorsing these commodities and talking gibberish with whatsoever no logical relationship to the products and you end up secretly chanting to yourself, praying for the advertisement to run out life! Be it at the billboards or at the humongous boards atop flyovers and highways, in the well lit luminous spof its ace of ten storey buildings or as a moving sticker on your favorite webpage .... they do raise some eyebrows but anyone sober enough is quick to dismiss it. Yes we do savor the appearances of our celebrities, be it Dhoni, Pathan, Sani mirza or any one else but then they completely steal away the show. Hardly can we recall who of them had been an ambassador for HP?

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